Mario Prada opened a leather goods store in Milan, Italy, in 1913.
The products gained popularity among the Italian royal family due to their high quality and exceptional Italian craftsmanship.
In 1978, his granddaughter Miuccia Prada took over management and design. She created a hit line using lightweight, water-resistant nylon called “Pokono,” available in backpacks, handbags, and more.
Prada continuously develops innovative materials and designs, making it essential to watch their forward-thinking vision and relentless drive for progress.
The products gained popularity among the Italian royal family due to their high quality and exceptional Italian craftsmanship.
In 1978, his granddaughter Miuccia Prada took over management and design. She created a hit line using lightweight, water-resistant nylon called “Pokono,” available in backpacks, handbags, and more.
Prada continuously develops innovative materials and designs, making it essential to watch their forward-thinking vision and relentless drive for progress.
