Sander founded the Jil Sander brand in Germany in 1968, pioneering a “minimalism” style that uses high-quality materials and eliminates excess.
Even during the flashy 70s and 80s, she introduced ideas of understated elegance and sophistication, becoming one of the era’s key brands.
In 2005, Raf Simons joined as Creative Director, adding vibrant colors and sleek silhouettes he excelled at, which helped expand the fan base.
Although the brand has changed designers several times, the core of “minimalism” remains unchanged.
Even during the flashy 70s and 80s, she introduced ideas of understated elegance and sophistication, becoming one of the era’s key brands.
In 2005, Raf Simons joined as Creative Director, adding vibrant colors and sleek silhouettes he excelled at, which helped expand the fan base.
Although the brand has changed designers several times, the core of “minimalism” remains unchanged.
